Marketers Tell All: How Their Best Guesses Misled Them
Learn how marketing analytic changed the trajectory for these expert marketers’ campaigns.
“Using Ontraport, we kept a record of which leads and sales came from which keywords and ads. We then exported that information back into AdWords to optimize our campaigns for both offline and online sales conversions.
Without implementing this, we wouldn’t know which keywords to confidently bid up and at what time of day, and we wouldn’t know how to adjust campaigns for maximum profit margins. So far, tracking has allowed us to double our leads and lower our costs by about 30%.”
– Josh Ovett, CEO, Mobile Pocket Office
Read the full article here.
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