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Marketing Automation Discussion Applying Business Process Engineering to Marketing Automation with Sam Ovett

by Aug 17, 2020Be Human Podcast, Blog, buzz

Recently, we were invited to discuss automation with “The Marketing Automation Discussion” about Applying Business Process Engineering to Marketing Automation with Sam Ovett

Apple Podcast

This month for the Marketing Automation Discussion we are talking with Sam Ovett on how to apply business process engineering to the sales and marketing world.

Business process engineering is the practice of analyzing businesses and applying new methods to make them run leaner, better and more efficiently.

Sam is Director and part of a father and son team at Mobile Pocket Office, an agency dedicated to helping people leverage technology for their business and marketing processes. Sam talks us through:

4 steps for automating your sales & marketing processes

How to keep your automations organized

How to choose tools for your tech stack

What he looks for in MarTech applications

Common pitfalls for automators

How to promote adoption for new processes

And of course, a bunch more.

If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: https://mobilepocketoffice.com/automated