This has never been done in the marketing automation space before. We are going to talk about 4 things. That are the standard in fortune 500 companies using Six Sigma and LEAN manufacturing concepts.

Since 1986 manufacturers have been using Lean manufacturing principles to eliminate waste, optimize processes, cut costs, boost innovation, and reduce time to market in a fast-paced, volatile, ever-changing global marketplace. We call it Be Human where it counts, otherwise automate!

1. How to make the Invisible Visible - your processes, especially those that are digital, are typically invisible to you because you do them so often. In this video we go over our "Bring your customer journey to life Blueprint" process where you are able to easily see each and every step a customer takes.
   
2. Poka Yoke - Stop Those Darn Mistakes! - Poka-yoke means ‘mistake-proofing’ or more literally – avoiding (yokeru) inadvertent errors (poka). Here we go over how to eliminate mistakes and rework in your process so you don’t have to keep apologizing to your customers for screwing up.
   
3. SIPOC - "Suppliers, Inputs, Process, Outputs and Customers" is the 100,000ft view of the process that shows how your process serves your customers, ensuring that what you are looking at is in fact is a working process and defines how the scope of the process actually works or breaks.
   
4. Recap and Invitation: We tie Business Process Mapping, Poka Yoke, and SIPOC together showing you how implementing all three of these concepts in your business reduces your headaches and eliminates all those pesky manual tasks that are keeping you up at night. So that you can get back to doing what you love or just taking the afternoon off!