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MARKETING AND SALES BEST PRACTICES

FREE GUIDES

These incredible guides are written by our friends at Ontraport and we want to share them with you. Which is why we have curated our favorites here. 

Check out these downloadable guides complete with data-driven insights and the latest strategies and tactics to support your business growth. 

AUTOMATED MARKETING AND SALES FOLLOW-UP MADE EASY

Don’t Let Inconsistent Follow-Up Stunt Your Growth. Use These Simple Strategies to Stay in Touch Automatically. Does it feel like leads are slipping between your fingers because you don’t have the time and resources to follow up the right way every single...

THE STEP-BY-STEP GUIDE TO THE CUSTOMER LIFECYCLE

ATTRACT, CONVERT AND RETAIN MORE CUSTOMERS WITH THESE FIVE FOLLOW-UP STEPS Communicating with leads and customers is a lot like communicating in personal relationships. Just as you wouldn’t ask someone to marry you on the first date, you shouldn’t ask your...

THE LANDING PAGE OPTIMIZATION CHECKLIST

 INCREASE CONVERSIONS BY USING THIS LANDING PAGE CHECKLIST There’s an art and science behind creating landing pages that convert, and mastering it can drastically increase your page’s success and generate more sales. In The Landing Page Optimization...

MARKETING CAMPAIGN STRATEGY WORKSHEET

MAXIMIZE THE RESULTS OF YOUR MARKETING CAMPAIGNS WITH A GROUNDED STRATEGY Getting reliable results from your marketing campaigns can be difficult and expensive. Instead of guessing whether your investment will be worthwhile, make sure it will be by...

MARKETING CAMPAIGNS CHECKLIST

PULL OFF A STRESS-FREE AND ORGANIZED MARKETING CAMPAIGN WITH THIS DETAILED PRE- LAUNCH CHECKLIST A lot goes into organizing and creating the perfect marketing campaign and, at launch time, the last thing you want is to realize an essential piece is...

SETTING UP YOUR LEAD SCORING SYSTEM

FOCUS ON HIGH QUALITY LEADS WHO ARE READY TO PURCHASE WITH LEAD SCORING Not everyone who enters your sales pipeline is ready to buy, so giving all your leads equal attention is a hit-or-miss endeavor that often results in wasted sales resources. Though all...

MAPPING AND PERSONALIZING YOUR CUSTOMER JOURNEY

IMPRESS YOUR LEADS AND CUSTOMERS WITH A DYNAMIC AND WELL-DEFINED JOURNEY A customer journey represents the ideal experience your leads and customers will have with your brand. Because each lead and customer you encounter will behave uniquely and have...

BUILD A BETTER SALES PAGE

BUILD HIGHLY CONVERTING SALES PAGES WITH THIS SINGLE, COMPREHENSIVE WORKSHEET Creating sales pages that convert reliably is both a science and an art. Mastering it can lead to an unprecedented increase in conversion rates as more and more visitors become...