Here is an after opt-in follow up framework to use from Sam Flegal’s presentation
Send 5 emails over 2 weeks and 5 days.
Are you still?
Day 1 – Send a personal gain email
Paint a picture of what life is going to be like.
Use more of an emotional appeal here
The copy should resonate with their desires and hope for the future
Day 2 – Send a FOMO fear of missing out email
Focus on the undesirable outcomes of not taking you up on your offer
Tap into triggers like
Only use these triggers if they are true.
Day 3 – Send a Logic email
Talk about a fact and data
Use evidence of customer success
Credible sources for reviews and supporting arguments.
If, then statements
Day 4 – Send an “Are you still?” email
Flat out ask if they’re struggling with the problem you solve
Force them to mentally address their lack of action
Day 5 – Send a “Have you…yet?” Email
If someone hasn’t taken you up on your offer by this point, it’s time to apply gasoline.
This is a hard sell.
Similar to the last email but take it one step further.
Ask them, flat out, why they haven’t you taken you up on your offer yet
Remind them of the urgency of your problem.
Expect responses and read them